How we collect, use, and protect your personal information.
Last updated: November 13, 2025
Waterfall Markets ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
By using our services, you agree to the collection and use of information in accordance with this policy.
Your privacy is important to us. We are committed to protecting your personal information.
We collect information you provide directly to us and information we obtain automatically when you use our services.
We use the information we collect for various purposes related to providing and improving our services.
We do not sell, trade, or rent your personal information to third parties. We may share your information only in limited circumstances.
We never sell your personal information to third parties for marketing purposes.
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
We use cookies and similar technologies to enhance your experience and analyze website usage.
| Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | Enable website functionality and security | Session |
| Analytics Cookies | Track website usage and performance | 2 years |
| Preference Cookies | Remember your settings and preferences | 1 year |
You can control cookie settings through your browser preferences. However, disabling certain cookies may affect website functionality.
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.
When we transfer data internationally, we implement measures such as standard contractual clauses or adequacy decisions to protect your information.
We retain your personal information for as long as necessary to provide our services and comply with legal obligations.
You have certain rights regarding your personal information, subject to applicable laws.
To exercise these rights, please contact us using the information provided below.
Our services may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these third parties.
Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18.
If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
Your continued use of our services after any changes constitutes acceptance of the updated Privacy Policy.
If you have any questions about this Privacy Policy or our data practices, please contact us:
We will respond to your inquiries within 30 days.
This Privacy Policy is effective as of November 13, 2025, and will remain in effect except with respect to any changes in its provisions in the future.